Our Story

“Where do you even get this?”

This is the question that started everything.

The childhood we remember was simpler. Our parents raised us on instinct, and it was enough. Today’s parents fight harmful chemicals, false claims, and marketing noise. Somewhere along the way, trust became rare. So we went looking.

The search

We wandered, everywhere

Years wandering markets and tiny shops across Europe, Japan, Korea - drawn to the softest, most joyful things made for babies.

The question, again

Every find got the same reaction

Each treasure we brought home, we heard it again “where do you even get this?”

The homework

A year of relentless research

We tracked down the safest, softest materials, most joyful materials, designs and colours - everything the babies back home deserved.

The stowaways

Five friends came along

Ele, Lio, Birdie, Giffy and Dino wandered onto our sketches, and became a part of our journey.

That’s dottydeer

Soft, safe, playful

Made with the kind of care we all remember. Made for your little one, trusted by you.

“Soft, safe, playful - made with the kind of care we all remember.”